The Leader as a Strategist Report Assignment Example | Topics and Well Written Essays - 2000 words

The Leader as a Strategist Report - Assignment Example Analysis of the strategic cascade According to Michael E. Porter, strategy is the ability of the organization to make an informed decision about when, how and where to target the customers, set the desired objectives and facilitate resources and thereby make a difference between mangers who thinks strategically for future prospects. Therefore anticipating these desired movements into the current decision making process helps to set stage in order to create a competitive advantages. Porter had referred to operational effectiveness as â€Å"performing similar activities better than rivals† and referred strategic positioning as activities performed by organization in different way. Real strategy for an organization is to choose a different path in order to deliver mix of activities and values. According to Porter, strategy is about choices and not about what to do and what not. Thus it can be said that Strategy is all about combing the activities and Google has adopted the simila r strategy which has made it the top most search engine company across the globe. Business Strategy Target market Goggle has targeted both consumers and the business enterprises or the advertisers. Google searchable database favors the big business houses and the established merchants. Google deals with viral marketing and has been able to attract the attention of media for both paid and free promotions. Goggle has also targeted the software market; the search engine has let firms run the email calendar and other services in order to build in the offerings for the individuals (BBC News, 2006). Value proposition Goggle is search engine and it derives its value proposition by delivering with all the important and necessary information that is need by the target customers. Google value proposition is based on the concept of reaching people actively who are looking for information about the products and services online. Thus it becomes easier for a searcher to reach the concerned people who are looking exactly for the products or services that one is offering. Therefore the value to users and to the advertisers is aligned hence everybody wins, the advertisers and the users. And most important in Google when something is searched for, the ads are in the form of result that is meeting with the needs and wants of the customers. Positioning Google has positioned its products and services in the market and with its respective target market as a search engine which provides information about everything that the customer’s types in, which means that search with Google gets smarter and faster. One can share document without having to cut and paste through Gmail contacts and use all the necessary services. Google defines itself as the â€Å"perfect search engine† as it tends to understands what a customer wants and gives back exactly the desired information (Google-a, n.d). Google earns most of the revenue from advertising and is one of the most visited sites on the internet. In order to produce user fees, the company has supplemented their searches which are free with a service named Google Answers. Google pays about three quarter of its revenue who answers the question and keeps with it the other 25% of the fees. Fees start at a price of $2.50 and at an average point of $75 (Kotler, 2008, p.283).

How to improve the employees' work efficiency Thesis

How to improve the employees' work efficiency - Thesis Example This research will begin with the statement that over a long period, time management has continued to be a contentiously debated and researched area. Inadvertently, work efficiency directly relates to time management. In this research carried out at SDPW, time management is a critical issue that has elicited numerous responses that have shed more light and given a new perspective on work efficiency. Repeatedly, successful companies and organizations, like SDPW, strive to put up measures to reduce time wasting, while employees on their part try to evaluate how to manage their time at work. All these are the parameters for checking time management that would, in turn, bring about work efficiency. While it is known that time is a preciously limited resource, managing it is equally indispensable. As Chinese proverb goes, gold cannot get anyone time that has been lost. It is, therefore, clear-cut: time management is hazardous when improperly utilized. When properly managed, a company can reap many benefits of effectively managing time; work efficiency ultimately influences the outcome of services provided by the company. In everyday life, the amount of work needed to be done inevitably piles up more and more. In the work place, there are many deadlines to beat, assignments to hand in and schedules that need to be kept. In this regard, work efficiency will not be achieved if the time factor is thrown into the backburner. The time always seems to be limited, no matter what we do. (Groves et al., 2004). Time management in essence is the key to overcoming all the bottlenecks associated with work efficiency. It all comes down to how employees manage their time at the work place, which, in turn, determines the amount of work done and the levels of achievements reached. Time management is ultimately the key to doing everything within limited amounts of time given and still being efficiently productive in the end. The research study carried out at SDPW was an involving proj ect. True to its effect, the activities of data collection undertaken between the months of February and March 2012 reflect and capture the views and experiences on employees of SDPW. Work efficiency as acknowledged is a critical area of study that its findings go a long way in shaping up working environments in many companies. There is a growing need for efficiency at the workplace as presented by the study carried out. The specifics and range of research methodologies was particularly put in place to ensure maximum results were achieved. The quantitative method of research, focus group and the absolute structured interview of parameters of time wasting ensured that the researchers put into consideration the different angles of work efficiency. This ensured that the managers, the engineers, officers and employees were specifically sampled. The sampling included those with considerable levels of experience at the company and those who were particularly less familiar with the company . Conclusion The research findings from SDPW revealed that efficiency at work comes down to how many employees maximize their use of the limited time resource. In particular, the essence of an employee working efficiently by adequately using time is a factor that shapes the growth of a company (Jill and